The design of Burberry’s classic trench demonstrated a consideration of the demand for both weather protection and function on the battlefield, with every element having its purpose, whether it was the epaulets for an officer’s rank or the gun flap at the breast. Higher-ranking British officers during World War I donned trench coats designed by the likes of Burberry, Aquascutum and other firms. The Tielocken coat - a forerunner to the trench coat - was patented in 1912, featuring just a button at the collar and a single strap. ![]() These high-profile demonstrations of its design for extreme conditions fueled Burberry’s growth as a trusted brand. Norwegian explorer Fridtjof Nansen wore it on his 1893 North Pole expedition and Burberry later outfitted Sir Ernest Shackleton on his Antarctic expeditions. The material was groundbreaking for rainwear, which previously had been bulky and heavy. In 1888, he patented gabardine, a durable, breathable fabric that was ready for any British weather. ![]() ![]() Building on his success, Burberry researched more fabrics that would be suitable for these country pursuits. When the 21-year-old apprentice draper Thomas Burberry (1835–1926) opened a small clothing outfitter in Basingstoke, Hampshire, in 1856, he catered to the needs of the local population, focusing on weatherproof clothing designed for outdoor activities like hunting, riding and fishing. Universally renowned for its trench coats, jackets, footwear, leather goods and other accessories, luxury British fashion house Burberry has undergone several transformations since its inception in the 19th century.
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